The Apprentice is back as 18 contestants battle it out for the opportunity of a £250,000 investment and mentorship from Lord Alan Sugar.
Over 12 episodes the contestants, who include a former Dragons' Den hopeful and a yoga business owner, will travel to places including Jersey, the Scottish Highlands and Budapest as they are set a series of tasks. Over the weeks all but one will then be 'fired' by Lord Sugar in the boardroom.
Helping Lord Sugar throughout the show will be his trusted advisor Baroness Karren Brady and Tim Campbell MBE. They will also be on hand to keep an eye on the candidates during the trial.
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Karren, 54, is the former managing director of Birmingham City FC and the current vice-chairman of West Ham United. She was just 23 years old when she was appointed by Birmingham City, and in 2002 was the In 2002, was the first woman to hold such a post in the top flight of English football after the team was promoted.
Away from football Karren has been the chairman of Kerrang! and has also held positions with Sport England, Channel 4 and Syco.
Karren also sits as a Conservative member in the House of Lords. She is married to former Canadian football player Paul Peschisolido.
Karren has appeared as an advisor on the show since 2010. Asked what she looks for when keeping an eye of the candidates during the tasks, she said: "Well, first thing I always say to them, "I'm not here, so I can't help you, I can't advise you, I can't prompt you, you can't ask me any questions. I'm literally not here."
"I say, "Alan doesn't want to know if I can do this task. He wants to know if you can do this task." And my job and Tim's job is really very simple. It's to keep them honest in the boardroom."
Karren added: "For them to take accountability of the decisions they help make, and if they say, "It wasn't my decision," our job is to say, "Well, actually it was your decision," or, "You're right, it wasn't your decision." And also, to tell Alan who's excelled, who's let the team down, who's been difficult to work with, who's been good to work with, who's turned it around, who's taken it off the rails.
"He relies on us to tell him who did what, who's accountable for what, the good and the bad."
Tim won the first season of The Apprentice back in 2005. Following his appearance on the show he joined Lord Sugar's Amstrad on an annual salary of £100,000 and became project director of the company's health and beauty division.
He was kept on after his initial 12-month contract expired but left to set up a perfume company in 2007. Since 2012 he has been a member of Estate Office Property Consultants, a property investment and development agency.
He also co-founded digital marketing agency Marketing Runners Ltd in 2016. He was awarded an MBE in 2012 for services to enterprise and culture.
Tim, 46, returned to the show to take up the role of Lord Sugar's sidekick in 2022. Speaking ahead of this year's series he said: "I think the thing for me, and Karren is that we have the role of feeding back to Lord Sugar the bits that are real for him. knowing him and him trusting us to give him the feedback, which is relevant for him, we're not looking for how nice their suits are or what shoes they're wearing today, whether they're red-bottomed or not. We don't really care about any of that.
"None of that's important. What we're actually looking for is are these people potential investible people for Lord Sugar?
Because their business ideas aside, when you invest in somebody, you're investing into a person. You're investing into the personal relationship.
"Are these people investible individuals that Lord Sugar would get on with and are they holding themselves to the values that Lord Sugar respects? Are they honest? Do they have integrity? Do they go above and beyond? Or are they sitting around making excuses, complaining how tired they are?
"Those are the kind of things that the candidates forget when they get used to the cameras."
The Apprentice is on BBC One on Thursday night's at 9pm, starting February 1.